Performance advertising engineered with institutional discipline.

RM operates at the intersection of quantitative rigor and creative precision. We treat paid media as infrastructure—building systems that deliver compounding returns through disciplined execution and uncompromising standards.

Our Philosophy

The advertising industry suffers from chronic imprecision. Agencies operate on intuition, deliver vanity metrics, and celebrate "brand awareness" when revenue stagnates.

We reject this entirely. RM was founded on a singular principle: advertising is engineering. When approached with systematic rigor, it becomes predictable, scalable, and profitable.

Our clients don't engage us for creative awards or industry recognition. They partner with us because their business demands measurable, sustained growth—and we architect the systems that deliver it.

Core Tenets

Empiricism Over Intuition

Every strategic decision emerges from performance data, not subjective opinion or industry convention.

II.

Velocity as Advantage

Rapid iteration cycles separate winners from losers. We test aggressively and terminate underperformers without hesitation.

III.

Disciplined Capital Allocation

Growth through controlled expansion, never speculation. We scale only what demonstrates consistent, replicable profitability.

Operational Framework

How we construct revenue systems

Infrastructure Audit

Comprehensive diagnostic of existing systems. Tracking validation, data architecture review, and identification of structural inefficiencies requiring remediation.

Hypothesis Framework

Structured testing protocols with predetermined success criteria. Creative and audience experimentation designed to isolate winning variables rapidly.

Performance Governance

Weekly analytical reviews with decisive capital reallocation. Underperforming campaigns terminated, winning campaigns scaled—executed with institutional discipline.

Systematic Expansion

Proven campaigns scaled through proprietary frameworks. Controlled growth that preserves efficiency metrics across all deployment thresholds.

Leadership

Principal

Rafael

Founder & Performance Lead

Rafael established RM after identifying consistent inefficiencies in digital advertising execution. His methodology eliminates subjective decision-making entirely, replacing it with data-driven frameworks that produce replicable outcomes.

He directs campaign architecture, oversees testing infrastructure, and manages capital allocation across the portfolio. Every engagement operates under his direct supervision, ensuring consistent adherence to institutional standards.

Domain Expertise

Meta Advertising

TikTok Systems

Quantitative Analysis

Scaling Architecture

Creative Testing

Conversion Engineering